In Review: Moscow Subway Free Tickets!

Would you do 30 squats for a free Subway Ticket?

Governments all over the world, look for great ways to engage their citizens in activities that would result in fighting general issues like Obesity and part of their social responsibility direct them into doing more healthier activities. And while some countries spend an enormous amount on just advertising… Here’s a great example from Russia!

As part of a Russian campaign to make citizens healthier, riders who buy a ticket at Vystavochnaya station in western Moscow have the option of paying in squats.

 

Cheers,
SC

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