it was back in 2009, when Volkswagen decided to do a stunt to explore a way to see how they can change & influence people’s behavior.
How would you decide to consciously choose the more difficult (and one that demand a further physical effort) option between 2 paths, knowing that you can take the easy one?
We believe that the easiest way to change people’s behaviour for the better is by making it fun to do. We call it The fun theory. http://www.thefuntheory.com
The main juice of the Stockholm experiment, was interestingly simple… If you have fun in an activity, you won’t be looking at the physical effort it requires.