In Review: Blowing in the Wind!

Seldom does the use of the element of surprise is ineffective in advertising, and in Stockholm, the riders of the subway were in for a treat as they witness an innovative way to present a hair-care product.

 

It’s a simple, delightful effect—playful, responsive and seemingly magical in the way it erases the line between ad and environment.

 

AdWeek

Cheers,
SC

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