In Review: British Airways’ #Lookup!

It’s always nice to see what the marriage between Technology, Data and Advertising can result into, and British Airways did a great job in showcasing that at the Piccadilly Circus with their innovative #LookUp campaign

Courtesy of a little digital magic, the young man in this poster really does know when it’s a British Airways plane. And that really is the actual flight number and where it’s flying in from.


British Airways

Learn more about #lookup here