In Review: British Airways’ #Lookup!

It’s always nice to see what the marriage between Technology, Data and Advertising can result into, and British Airways did a great job in showcasing that at the Piccadilly Circus with their innovative #LookUp campaign

Courtesy of a little digital magic, the young man in this poster really does know when it’s a British Airways plane. And that really is the actual flight number and where it’s flying in from.

 

British Airways

Learn more about #lookup here http://bit.ly/I0Y0TL

Cheers,
SC

 

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