Nivea and FCB Brazil, have come up with one solution for educating kids about the sun in a language they’re sure to understand: toys.
The Nivea Doll is made with UV-sensitive material and quickly turns lobster-red when exposed to harsh rays without sunscreen, just like your own skin eventually would if left unprotected.
If the child uses sunscreen on the doll, it will be protected from sunburn. If the doll’s already red, putting a dollop of Nivea on it will turn the skin back to its normal shade (not a perfect comparison to a real sunburn, which is far harder to undo, but it’s an effective illustration for kids).
Everybody knows that kids hate applying sun block. That’s why we created NIVEA DOLL, a toy that sunburns when exposed to UV rays. Kids learn the importance of skin care as they apply sun block on the doll to protect it.