Fiat went the extra mile to assist drivers in Germany, with the help of their agency Leo Burnett, they introduced the Fiat Billboard Parking assistant.
The agency hooked up a digital screen with special software and sensors to measure how far a driver’s rear bumper was from the car behind it, and then projected synchronized images of human helpers guiding the driver’s parking job—just like a passenger might get out and do.
We relocated the technology for the Fiat parking assistant outside the car by creating an interactive parking billboard: Different protagonists react to the cars in front of the parking spot and assist with parking. It shows how easy, stress-free and safe it is to park with the Fiat parking assistant.
The billboard even offers a range of different playful avatars for the computerized assistant—a sexy woman, a biker, a child and a wise old man.