Don’t look back, the latest Public Service Broadcast Advert from the Road Safety Authority in Ireland, illustrates how the most vulnerable person in your car can present the biggest danger. Do not lose a lifetime looking back.

“Driving with a child in your car can be a staggering 12 times more distracting than when driving with a mobile phone,” the RSA says, adding that “the most vulnerable person in your car can present the biggest danger.”

A powerful message, illustrated in a very simple concept in just 40 seconds.

Driving with a child in your car can be a staggering twelve times more distracting than when driving with a mobile phone. Never let a child take your focus off the road. Pull over if you have to.

 

Road Safety Authority, Ireland

Cheers,
SC