In Review: Swedish Billboard that Coughs at Smokers!

Smoking has a lot of effects whether directly or indirectly on people, and it’s labeled with so many links to causing several sever damage to the body on the long run; and While the most common prevention Ads are normally placed as a label on the packet of cigarette itself, a Swedish Pharmacy went one step further by using an innovative way in designing an interactive Digital Poster / Billboard that actually cough.

As described in TheFix: The digital ad, located in a busy area of Stockholm, uses sensors to detect cigarette smoke and the glow of a cigarette. Once that happens, a man on the billboard starts coughing, providing an unexpected reminder about the dangers of smoking and secondhand smoke. Then the ad displays an array of anti-smoking aids.



The billboard has garnered a lot of attention, with videos of it going viral around the world. In one video, passersby are surprised when the man on the billboard starts coughing. That clip has been viewed nearly 600,000 times on Apotek Hjärtat’s Facebook and YouTube pages. “It’s one of the most cost-efficient campaigns I’ve ever made,” Fredrik Kullberg, marketing director for Apotek Hjärtat, the drugstore behind the ad noted.